LibAI Lab, the creative-AI company behind Cutout.pro and PromeAI, has launched NewFace.AI, a new platform that lets e-commerce sellers, agencies and UGC creators generate marketing images and video without a camera crew. The announcement, distributed August 20, 2026 through PR Newswire, positions NewFace.AI as an extension of a company that has spent years building tools for automated visual content — not a rebrand of an existing product, but a new entry aimed squarely at online retail.
The platform’s pitch is straightforward: describe what you want, and an AI “Agent” builds it. For a sector that has long relied on expensive photo shoots and paid creators to produce the endless stream of visuals modern e-commerce demands, that promise is the whole story. Whether it holds up in practice is, at this early stage, still an open question.
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What Happened
According to the launch release, LibAI Lab introduced NewFace.AI as “an AI image and video creation platform built for e-commerce sellers, agencies and UGC creators.” The announcement carried a San Francisco dateline and was distributed the same day it was published.
One clerical note worth clearing up: some early aggregator feeds carried this story under the headline “PR Newswire Launches New AI Healthcare Technology.” That title has nothing to do with the actual release — it appears to be a mislabeling error somewhere in the syndication pipeline, unrelated to LibAI Lab or the content of the announcement itself. The release is entirely about e-commerce and content creation; there is no healthcare angle anywhere in it.
Who Is LibAI Lab
LibAI Lab isn’t a new name in AI-generated visuals. The company, previously known as picup.ai, has built Cutout.pro (an image background-removal and photo-editing tool) and PromeAI (an AI image-generation platform popular with architects and designers), and more recently launched Ideal House, an AI floor-plan and home-design SaaS product, in February 2025.
By the company’s own account, its products have appeared in every edition of Andreessen Horowitz’s Top 100 Gen AI Consumer Apps ranking from September 2023 through March 2026 — a claim LibAI Lab has repeated across multiple press releases, most recently in November 2025 alongside the Ideal House launch. That same release stated LibAI Lab’s broader product portfolio processes or generates more than 300 million images per month for roughly 100 million users worldwide. Those figures describe the company’s overall footprint as of late 2025, not NewFace.AI specifically, and they come from LibAI Lab itself rather than an independent measurement.
That track record gives the NewFace.AI launch some credibility that a first-time startup wouldn’t have. It doesn’t, on its own, tell us anything about how well the new product actually performs.
How NewFace.AI Works
At the center of NewFace.AI is what LibAI Lab calls an “Agent and Canvas” workflow. Users describe a creative brief in plain language, and the Agent — powered by what the company calls “Skills” — builds the project step by step on a visual, node-based canvas, keeping track of the original brief, reference images, and prior decisions along the way. Users can approve each step individually, let the Agent run unsupervised, or take manual control of any part of the project.
Two named Skills stand out in the release. Viral Remake takes the storyboard structure, pacing, and hook of a high-performing reference video and rebuilds it around the user’s own product. Batch Product Video generates up to ten short, platform-ready video variants at once, aimed at testing different creative angles quickly.
For users who don’t need the full canvas experience, NewFace.AI also offers standalone “fast-track” tools: an AI Image Generator, AI Video Generator, a Video-to-Audio tool, and a Product Detail Page (PDP) design tool, each handling a single-purpose generation task on its own.
The platform also includes a command-line interface intended to let technical teams call NewFace as a step inside existing AI agent workflows — the release names Cursor, Codex, Claude, Gemini and Perplexity as compatible environments for Pro and Max plan users.
The Models Behind It
NewFace.AI doesn’t run on a proprietary LibAI Lab model. Instead, it’s built on top of third-party AI systems, and here the record gets a little muddled.
The launch release specifically credits “the newly available Seedance 2.5” — a video-generation model from ByteDance — as one of the platforms powering NewFace, describing it as able to produce noticeably longer single-shot clips with more precise post-generation editing than earlier versions. That description matches independent reporting on Seedance 2.5, which ByteDance unveiled at its Volcano Engine FORCE conference on June 23, 2026, and which reportedly reached public release in China on July 31, 2026, generating 30-second single-pass clips from up to 50 multimodal reference inputs.
But NewFace.AI’s own live product FAQ, as of this writing, lists a different set of supported models: “Seedance 2.0, Kling 3.0, GPT Image 2, and more,” with availability depending on plan tier. Seedance 2.5 is not named there. It’s possible this reflects a rollout lag — newer model access sometimes arrives ahead of updated documentation — but based on the public-facing information available, it isn’t yet clear whether Seedance 2.5 is actually live inside NewFace.AI today or was referenced in the press release ahead of its full rollout to the product.
Either way, the platform’s dependence on third-party models — rather than an in-house one — is worth naming plainly: LibAI Lab is packaging access to other companies’ AI models, not building the underlying generation technology itself.
Pricing and Availability
NewFace.AI is generally available now through self-serve sign-up, with no waitlist or beta gating apparent on the public site. The platform offers a free tier that includes 80 credits at registration, plus at least three paid tiers described as suited to solo creators, teams “who ship weekly,” and full production studios — the latter adding team seat management, credit usage controls and project permissions. Annual billing is advertised at a 30% discount over monthly, and a separate “Buy Credits” option exists for additional usage.
Exact dollar pricing for each tier was not published in a form that could be independently confirmed at the time of this article; anyone evaluating the platform should check current pricing directly on NewFace.AI. As part of the launch, LibAI Lab is also offering time-limited promotions: new signups this month can claim up to 160 free credits — described as enough for a full 16-second cinematic project using Seedance 2.0 — while Seedance 2.0 Mini is discounted 60% and Seedance 2.0 Fast 25%.
| Tier | Target user | Starting credits | Price |
|---|---|---|---|
| Free | Exploring the canvas | 80 free credits at signup | $0/month |
| Solo | Solo creators | 80 free credits at signup | Not publicly disclosed |
| Team (most popular) | Producers/teams shipping weekly | 80 free credits at signup | Not publicly disclosed |
| Studio | Full production studios | 80 free credits at signup | Not publicly disclosed |
Exact subscription pricing beyond the free tier was not published in a form that could be independently confirmed; figures should be checked directly on NewFace.AI’s pricing page.
How It Compares to Other AI Video Tools
NewFace.AI enters a genuinely crowded field. HeyGen and Synthesia focus on AI avatar and talking-head video generation. Runway leans toward general creative and film-oriented video generation. Canva Magic Studio and CapCut bring AI features into broader, already-massive design and editing suites. And a cluster of more direct competitors — Arcads, Creatify, MakeUGC, Videogen and Veed among them — compete specifically in the AI-generated UGC and ad-video space that NewFace.AI is targeting.
LibAI Lab’s own marketing draws these comparisons explicitly, with dedicated pages on its site positioning NewFace against several of these tools by name. The company’s core differentiation claim is that most competitors are, in its words, “avatar libraries,” while NewFace offers a fuller canvas-based workflow and Skills “trained on what actually wins.” That’s a positioning statement from LibAI Lab, not an independently verified distinction — no third-party comparison of output quality between NewFace and its competitors currently exists.
| Platform | Core approach | Primary focus |
|---|---|---|
| NewFace.AI | Agent + node-based canvas | E-commerce, UGC, ad video |
| HeyGen / Synthesia | AI avatar / talking-head generation | Corporate, training, avatar video |
| Runway | General-purpose AI video generation | Creative and film-oriented work |
| Arcads / Creatify / MakeUGC | AI UGC-style ad video | Direct-response and social ads |
| Canva Magic Studio / CapCut | AI features within broader editing suites | General design and social editing |
Limitations and Open Questions
The most significant limitation right now is simply the absence of independent evidence. No third-party reviews, benchmarks, or side-by-side comparisons of NewFace.AI’s output against genuine user-generated content were available at the time of this article. Every claim about output quality, Agent reliability, or how the Skills perform in practice currently traces back to LibAI Lab itself.
There’s also a broader risk worth flagging around the Seedance model family that NewFace.AI relies on. Seedance 2.0, the predecessor to the version referenced in NewFace’s launch materials, drew cease-and-desist letters from Disney, Warner Bros Discovery, Paramount and Netflix in early-to-mid 2026 after a viral deepfake video depicting two celebrities triggered formal objections from the Motion Picture Association and the actors’ union SAG-AFTRA. ByteDance paused Seedance 2.0’s global rollout in mid-March 2026 and resumed it later that month only after adding face-blocking filters, watermarking, and copyrighted-character detection. Those disputes involve ByteDance and major studios — not LibAI Lab or NewFace.AI directly — but they’re a relevant piece of context for any platform built on top of that model family.
Finally, exact pricing, region-by-region availability, and any named enterprise customers remain undisclosed as of this writing.
What to Watch Next
Two things are worth tracking as this story develops. First, whether Seedance 2.5 access actually appears inside NewFace.AI’s product interface and documentation, resolving the current gap between the launch announcement and the live FAQ. Second, whether independent users and reviewers begin publishing real comparisons of NewFace-generated content against both competing AI tools and genuine UGC — the kind of evidence that, right now, simply doesn’t exist yet.
Conclusion
NewFace.AI is a real, generally available product from a company with a legitimate multi-year track record in AI-generated visuals — that much is well supported. What isn’t yet supported is any of the platform’s comparative or performance claims: how good the output actually is, how it holds up against a genuinely crowded field of competitors, or which specific AI models a paying customer will actually have access to today. For now, the launch is best read as exactly what it is — a company announcement — with the harder questions about real-world quality left for the weeks ahead.